The decisions behind the products.
8 case studies, written the way I write specs: the problem and its evidence, what was out of scope, the options I turned down, what shipped and what actually changed.
- Quarterly close · Portfolio Engine
- Weeks → days
- Document review · Verification
- Weeks → hours
- Scenarios run, zero ledger writes
- 1,000+
- Daily active users · Thal.E
- 1,000+
Three rules I keep
coming back to.
Provenance is a requirement.
If people need to trust an AI-assisted number, the evidence sits next to the number, not in an audit log.
See it in Portfolio Engine ↗︎Draw the boundary before the interface.
Decide what an AI interaction is allowed to change before deciding what it can say.
See it in Conversational exit modeling ↗︎Stop work with evidence.
Pausing a product is a decision with the same bar as shipping one.
See it in Documents over Tables ↗︎
VectorShift
Agentic AI for private equity. Built as an engineer behind the pivot into financial services, then owned as the company’s first PM from April 2026.
Portfolio Engine
Make provenance a product requirement. A number cannot exist in the record without the document it came from.
Deal Intelligence
Break the thesis into linked claims, risks and initiatives, and design an agent that reasons across every deal the fund holds.
Conversational exit modeling
Let them ask in plain language, and keep every scenario architecturally separate from the ledger.
Verification
Check each claim and its citation as a pair, and give reviewers a list of issues instead of a document to reread.
Permissions that fit the work
Rebuild permissions as role-based access control mapped to the 5 personas who actually use the platform.
Documents over Tables
Prioritise Documents and deprioritise Tables, based on usage data.
Infra.Market
Retail operations and sales tooling. The first full product loop, before the title.
Thal.E
Consumer 0 → 1 across three campus canteens, as founding product lead.
Also shipped.
Real products and real numbers, without a full write-up.
- VectorShift
Diligence Tracker
0 → 1Lets private equity clients automate due-diligence workflows.
- Infra.Market
Kitchen visualiser
4–5 → 1–2 client visitsReal-time kitchen visualisation in Unity, Go and React. Shortened the sales loop.
- Infra.Market
Photon
30+ retail storesOperations platform. Owned development and prioritised workflow gaps with store managers.
- Infra.Market
Rise
80%+ dealer orders automatedRemoved manual processing from dealer ordering.